Who We Are

Founded in Lincoln, Neb., in 2006, Hudl is a sports analysis software company serving teams at every level with the tools to study and improve performance.

With over 1,000 employees operating out of 15 countries around the world, we're changing the future of sports with technology.

What We Do

It’s about more than online video storage and team management. Hudl is designed to help coaches, athletes and analysts learn from video and stats, combining the two for a more in-depth film study experience.

With data linked to game footage, teams spend less time trying to find key moments and more time reviewing what matters.

Coaches can share custom playlists with individual athletes and position groups to study on their own. And with access to a suite of highlight tools, team members can easily save and share their biggest plays with recruiters and fans. It’s all included in our core product.

We also offer products for in-game instant replay and access to professional analysts for interactive stat reports after every game.

Why It Matters

Our mission is to capture and bring value to every moment in sports, creating a community of coaches, athletes and analysts committed to helping one another improve with credible content on coaching, performance analysis and recruiting.

And with every success comes celebration. Millions of fans are invited to join the experience, following their favorite athletes and teams in and out of season.

Quick Stats


Users Worldwide


Teams Across 30+ Sports


Div. 1 and Professional Teams

In the News

"Today, Lincoln is becoming a mini Palo Alto, home to more than 100 software startups. And once-abandoned buildings now house coworking spaces and incubators."

"Silicon Prairie," America's new entrepreneurial frontier

"If a whiteboard and erasable marker were the primary tools of the trade for previous generations of coaches, Hudl is fast becoming the 21st-century analogue."

How Hudl's Mobile-Video Software Is Transforming Sports

"You’d be forgiven for wondering how Hudl isn’t just a niche business."

Hudl Scores $72.5M From Accel To Rally Teams To Its Sports Video Coaching Tool

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